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Privacy Policy

This policy explains how ElasticRank collects, uses, and protects your personal data.

1. Data Controller

ElasticRank is operated by:

RYTOV DIGITAL SOLUTIONS SP Z O. O.

Stawowa 137A/14, 31-346 Krakow, Poland

Contact: Use our contact form

2. Data We Collect

Category Data
Account Email, password (hashed), marketing preferences
Payment Processed by Stripe - we don't store card details
Usage Keywords, domains tracked, ranking history
Technical IP address, browser, device info, session data

3. How We Use Your Data

  • Provide and maintain the service
  • Process payments (via Stripe)
  • Send service notifications
  • Marketing emails (only with consent)
  • Improve service and prevent fraud

4. Data Sharing

We only share data with:

  • Stripe - payment processing
  • Postmark - transactional emails
  • Google Analytics - website analytics (public pages only)
  • Hosting provider - infrastructure

We never sell your data.

5. Data Retention

  • Active accounts: Data retained while account exists
  • Deleted accounts: Removed within 30 days
  • Financial records: 7 years (legal requirement)

6. Data Security

We use encryption (TLS), secure hosting, access controls, and regular security reviews to protect your data.

7. Cookies & Analytics

We use essential cookies for authentication and sessions throughout the platform.

Google Analytics: We use Google Analytics on our public pages (homepage, pricing, legal pages) to understand how visitors find and interact with our website. This helps us improve our marketing and user experience.

No tracking inside the platform: Once you log in to your dashboard, we do not use Google Analytics or any third-party tracking. Your keyword data, rankings, and usage within the application remain completely private.

EU GDPR - EU/EEA Residents

8. Legal Basis for Processing

  • Contract: To provide services you requested
  • Consent: Marketing (opt-in only)
  • Legitimate interest: Security, fraud prevention
  • Legal obligation: Tax/regulatory compliance

9. Your Rights (GDPR)

EU/EEA residents have the right to:

  • Access - Request a copy of your data
  • Rectify - Correct inaccurate data
  • Erase - Delete your data ("right to be forgotten"). Registered users can request account deletion from Account Settings in the dashboard.
  • Port - Export data in machine-readable format
  • Object - Stop certain processing
  • Withdraw consent - Unsubscribe from marketing

To exercise your rights, use our contact form.

10. International Transfers

Data may be processed outside the EEA. We use Standard Contractual Clauses (SCCs) to ensure adequate protection.

11. Complaints

Contact us first via our contact form. You may also lodge a complaint with your local data protection authority.

12. Changes

We'll notify you of significant changes via email. Continued use after changes means acceptance.

This service is not intended for users under 16 years old.

Last updated: December 2025